(Photos Provided by Holland Partner Group and taken by Autumn Murphy @sddiscover)
The Emergence of New Mixed-Use Developments in Downtown San Diego
Downtown San Diego is undergoing a transformation, with the rise of mixed-use developments that are reshaping the city’s skyline and the way people live, work, and play. This trend, which has gained momentum in cities across the country, is setting the stage for a more integrated urban lifestyle in San Diego. Here’s a closer look at what this means for the city and its residents.
West by Holland Partner Group
The latest addition to Downtown San Diego is a $511 million, 37-story tower located at 1011 Union Street, which opened in July 2024. Developed by the Holland Partner Group, this building is a prime example of the mixed-use trend, featuring 431 residential units, 275,000 square feet of office space, and 17,000 square feet of retail space. This development is part of a broader effort to revitalize the downtown area, which has been struggling with high office vacancy rates.
Mixed-use towers like this one are becoming increasingly popular as they offer a convenient “live, work, play” environment. With more companies shifting back to in-office or hybrid work models, these buildings provide a solution by combining living spaces with workspaces and amenities, all in one location. This not only saves time for residents but also creates a more vibrant and dynamic downtown atmosphere.

West by Holland Partner Group
- 1011 Union Street, San Diego, CA 92101
- 37-Story High-rise
- 431 Apartments
- 275,000 sq ft of Office
- 17,182 sq ft of Retail
- $511 Million Project
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Luxury Living in the Heart of the City
The new tower at 1011 Union Street offers a range of residential options, from studios to three-bedroom units and luxury penthouses. Rent for these apartments reflects the premium location and amenities, with prices starting at $2,659 per month for a studio and reaching over $21,000 for the most luxurious penthouses. Each unit is designed with modern features, including floor-to-ceiling windows, smart thermostats, keyless entry, and high-end appliances. Penthouse units are further enhanced with upgraded appliances and fixtures, arguably making them some of the most desirable rentals in the city.
Residents of the building have access to a variety of amenities that cater to a modern urban lifestyle. These include a state-of-the-art fitness center, an outdoor fitness terrace, a large landscaped deck, and a rooftop pool and spa with stunning views of the bay. Additionally, the building features an impressive art program with works from 20 local and regional artists, adding a cultural touch to the living experience.
The Future of Downtown San Diego
As more mixed-use projects are completed, Downtown San Diego is expected to become an even more attractive place for both residents and businesses. The success of these developments could play a key role in addressing some of the challenges facing the area, such as office vacancies and the need for more diverse and vibrant urban spaces.
Looking ahead, the Holland Partner Group has already started construction on its next mixed-use project, The Torrey, which will be home to Downtown San Diego’s first Whole Foods Market and is expected to be completed by mid-2026. This project, along with others in the pipeline, will further enhance the walkability and connectivity of the downtown area, creating a more cohesive and dynamic community.
In conclusion, the rise of mixed-use developments in Downtown San Diego marks a significant step forward in the city’s evolution. By combining residential, office, and retail spaces into one, these projects offer a new way of living that aligns with the needs and desires of modern urban dwellers. As these developments continue to shape the city, Downtown San Diego is poised to become a more vibrant and appealing destination for people to live, work, and play.
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